Tuesday, February 17, 2015

Futuristic Branding: Essie Vending Machines


Just when you thought you've seen it all...

I strolled past this bold & bright Essie Nail Lacquer "vending machine" at my local mall last week and couldn't believe my eyes.

After I got home, I immediately googled what this is all about. According to The Huffington Post back in July, "Essie announced that they will be unveiling the Essie Color Boutique, a nail polish vending machine in airports and malls all over the country".

Each machine is equipped with 48 colors, 6 of which are seasonal that will change quarterly, and is not the first brand to create luxury vending - one of which is Benefit Cosmetics

There isn't a list of locations to date where these Essie Vending Machines are currently located. It seems as if they have been popping up without warning - so keep an eye open for a machine near you.

NJ & NY peeps: You're in luck. You can find an Essie Color Boutique at Freehold Raceway Mall and JFK Airport. Ya heard it here first.

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